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…but know what stinks?

Even though you raised your hand and said, “YES! I want to get your emails so I can rocket-propel my online biz forward without losing my sanity!”

…there’s someone (I’m not naming names) who doesn’t want you to get my emails.

But it’s not entirely their fault.

See, many e-mail and Internet companies are now using programs to block unwanted e-mail, often called spam. Sometimes, however, these programs block e-mail you actually want to get.

To make sure you get your emails, you need to do the following:

Add the email addresses to your email white list to get the best chance of receiving our content and updates.

(A whitelist is a list of e-mail addresses or domain names from which an e-mail blocking program will allow messages to be received.)

Why is this important?

Unsolicited, unwanted advertising e-mail, commonly known as “spam”, has become a big problem. It’s reached such proportions that most e-mail services and Internet Service Providers (ISPs) have put some sort of blocking or filtering system in place or begun relying on self-proclaimed blacklists to tell the good guys from the bad.

I applaud their intention to protect you from spam, but everyone agrees that the current systems for stopping spam are far from a perfect solution. They often block e-mail that you’ve requested. The more responsible anti-spam activists are working hard to cut down on these “false positives,” but in the mean time, you might unexpectedly find you’re not getting your subscription’s content…

But there’s something you can do about it…and it only takes 20 seconds.

White-list us now, before your delivery is interrupted.

Of course, every e-mail system is different. Below are instructions for some of the more popular ones. If yours isn’t here, please see the link at the bottom for more instructions.


  1. In your inbox, locate an email from (ex. your welcome mail for the file you just downloaded).
  2. Open the email and locate the “down arrow” next to the reply button at the top right of the message.
  3. Click the down arrow and select “Add…to Contacts List” from the dropdown menu.

That’s it!

Now you can look forward to your next message, headed to your inbox soon.


When opening an email message, a “+” symbol should display next to From: and the sender’s name. Select this and an “Add to contacts” pop-up should appear. Select “Save”:

Yahoo whitelisting


Select “Mail” and “Preferences” from the top menu.

Mac Mail Whitelisting

In the “Preferences” window, click the “Rules” icon.
Click the “Add Rule” button.


In the “Rules” window, type a name for your rule in the “Description” field.
Use the following settings: “If any of the following conditions are met: From Contains.”
Type the sender’s email address in the text field beside “Contains.”

Select “Move Message” and “Inbox” from the drop-down menus. Click “Ok” to save the rule.

Outlook 2003 and Later

Right-click on the message in your inbox.
Select “Junk E-mail” from the menu.
Click “Add Sender to Safe Senders List.”


Don’t see your email provider here?

Check out the instructions on this page.

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