Chai Masala

Warm spice energy. No incense required.

We’re officially welcoming Chai Masala into the cookie fam — and it fits right in.

This one leans cozy, not sweet-sweet. Graham crackers bring that familiar comfort. Handmade toffee adds richness. Sustainably sourced chocolate keeps things grounded. Then comes the chai masala spice blend — warming, fragrant, just spicy enough to feel interesting — finished with sea salt so nothing goes soft or cloying.

Created in collaboration with our Asheville neighbors and spice pros at Spicewalla, this is the kind of snack that makes you slow down for a second… and then accidentally eat the whole bag.

It’s comfort food with opinions. Familiar, but not boring. Cozy, but still snacky.

• Warm chai spice without overpowering sweetness
• Graham cracker base for familiar comfort
• Handmade toffee + chocolate for balance
• Perfect for cool mornings, quiet afternoons, or late-night snacking

What It Is

A sweet-and-spiced snack made with graham crackers layered with handmade toffee, coated in sustainably sourced chocolate, and finished with chai masala spices and sea salt.

Ingredients & Details

Net Weight: 4.7 oz (133 g)

Made with graham crackers, handmade toffee, sustainably sourced chocolate, chai masala spice blend, and sea salt.

For full ingredient lists, nutrition facts, and allergen information, please see the ingredients section or product images.

How to Use It

This one shines with a hot drink.

Pair it with coffee, chai, or tea. Enjoy it as a cozy snack, a dessert-adjacent moment, or a “just one more” situation before bed. No prep, no rules, no wrong time.

FAQ

Is this very spicy? No — it’s warming, not hot. Think cozy chai spices, not heat.

Is it sweet? Yes, but balanced. The spices and sea salt keep it from going sugary.

Does this taste like chai tea? It has the same spice warmth, but with chocolate and crunch instead of milk.

Does this go well with coffee? Extremely. It’s especially good with darker roasts.

Is this a dessert? It can be — or it can be a snack. We don’t label moments.

Is this gluten-free or sugar-free? No. This is a treat, not a substitute.

Is one bag enough? Emotionally? Maybe not. Practically? You’ll see.