A sponsor is defined as “a person that undertakes certain responsibilities in connection with some other person as in being a proponent, endorser, advisor, etc.”
The difference between sponsoring and recruiting is the support provided after the recruiting. As your team grows, it is important to understand the difference between recruiting and sponsoring. Being a leader is being a great sponsor, as well. To be a successful sponsor, here are a few ideas and suggestions on how to support your team and become a great leader.
- Ask questions. When your new team member joins, reach out and find out what they are looking to get out of their business. Is it personal use only? Are they looking to sell? Do they need any help getting started? Walk them through how to log into the back office and where they can find the training. Let them know days and times when you are available for questions and how they can reach out to you.
- Listen to your team members. Identify what it is they are asking for and ask how you can help. Often it’s a simple redirection on where they can locate answers. If it is something you are unsure of, be sure to follow through and get them the answers they need.
- Be approachable. Your team members will eventually need assistance at some point. Being approachable does not mean you have to be available 24/7. Everyone has responsibilities that need to take priority. Being approachable means acknowledging the team member needs assistance and letting them know a time you can be available to discuss what is needed. Be sure to follow through with your team members when you are available.
- Set boundaries. Some individuals will need more help than others. Be firm in letting your team know when you are available.
Be a sponsor! Being a sponsor, as defined above, is being someone who is a proponent and advisor. Maybe think of yourself as a cheerleader! Be there for your team, encourage them, and cheer them on. Make sure your team has all the necessary information to help them succeed. Ensure they have access to Home Office and team Facebook pages. If you have team members that are not on social media, make sure you have a way to connect with them some other way, so they know about any announcements or product updates, for example. When your team succeeds, you succeed!